Prices include tuition and course materials. Full board accommodation is only included on residential courses at Moor Hall, Berkshire. We'll cover topics from writing effective headlines and adapting content and style for your reader to writers' golden rules, and the challenges and opportunities presented by different media. Marketing and communications practitioners who are expected to write or review copy as part of their role.
Within a month my therapy practice was full. I've turned off my Google ads because I don't have room for the people who call. The website is attracting my ideal clients, which has made my workday even more enjoyable.
Web copywriting is unlike any other style of writing. In fact, it often breaks many of the rules you were taught in school about writing. The Benefits of Copywriting for Websites Helps you stand out from the crowd. A lot of website copy that you see on therapy or holistic health websites is generic and not compelling.
And it certainly is not following copywriting principles. When your website visitors read engaging and unique copy based on research-proven principles, it resonates with them on a deep emotional level. This makes the right clients more likely to buy from, or work with, you.
Attracts more of the customers or clients you do want, fewer of those you don't want. When web copy is engaging, specific and written for your target audience, it attracts not just more natural health and wellness customers or counseling clients, but more of your ideal customers and clients. It also decreases the time wasted responding to phone calls and emails from unsuitable clients and customers.
Reduces the time you have to spend marketing. While my copy is client-centered, it is not over the top "salesy. I gather a lot of information so that I can capture the unique aspects of you, your business or practice, your services and products, and most importantly, your target audience.
On-page search engine optimization helps Google, and other search engines index your pages, and it plays a role in your search engine rankings. This helps ensure that your copy will be read.
One example of a core usability and copywriting principle is writing in a conversational and friendly style. These are but a few usability principles I incorporate into my copy.
Thank you so much. You've been able to grasp and express the essence of who I am and what I offer with great ease.
Hugely grateful for how you've helped this otherwise overly arduous process. Copywriting is an intensive process--you start by completing a detailed questionnaire about yourself as a therapist or business owner, your target audience, the benefits you offer, your goals, etc.
Next, we set up a phone session where I ask more detailed questions based on your responses to the questionnaire.
My goal is to get as much information as possible about you and your natural health business or counseling practice so that I can write compelling, authentic and unique copy for you. I then write a 1st draft of the copy and send it to you for your feedback.
Based on your feedback, I will write the 2nd draft of your copy and send it to you for a second and final round of feedback. While writing the 3rd and final draft of the copy, I will complete the on-page search engine optimization of all pages. As a bonus for my website copywriting clients, I offer feedback on your website design to make sure the site is designed in order to bring the greatest results possible.
My goal is to make sure your designer does this effectively. My clients often tell me that they choose me because my copy puts them at ease by showing that I understand them. They trust that I am someone who knows how to help, which encourages them to call.
We'll discuss your copywriting needs and if we decide to work together, we'll get a plan in place. I take a limited number of copywriting clients at one time and my slots fill quickly. I've been writing website copy for therapists and health professionals for 20 years so I am well-known, highly respected, and in high demand.
I'm not sitting here twiddling my thumbs waiting for clients.
I had incredible anxiety about putting myself out there and being judged, but you helped me feel safe and walked me through the process. I was also concerned about the financial investment, but once I saw the first drafts of the copy I forgot all about the money. It accurately conveyed who I am and my target audience.
I absolutely loved it! I felt that you not only cared about my website, you also cared about wanting me to succeed. I appreciated how generous you were with your time and all the feedback you gave me on the design of my site.Copywriting is probably one of the most complex arts on Earth.
As in every career, there are some vital rules that all copywriters need to stick to so that they can impress a reader and provide appealing articles. Services Coaching partnership program Introductory appointment into online business and partnership program lead by a successful entrepreneur with 10 year business experience.
Overview. Whether you’re producing traditional ads, brochures and direct mail or creating e-shots or content for digital media, this course will give you a great foundation in . 13 Laws & 5 Principles; Branding & Copywriting Services; Branding & Copywriting Coups; Writer-for-Hire.
BKSB Playwrights: How to Get an Agent. February 14, July 26, at pm. Diana, I have a play about to premiere in Memphis, TN. That same play has caught the eye of an established off-Broadway company. Whether you’re performing the role of copywriter, in the classic sense, or creating content such as a blog post, your challenge is to persuade your reader.
However, you don’t need to be a master of psychology to write persuasively. Copywriting Cheat Sheet: how to write for emails vs social media vs web [infographic] Copywriting Cheat Sheet - Producing content is a priority, but not every marketing channel is similar.