Comments A marketing manager is someone who manages the marketing of a business or product. They can be responsible for several services or products, or be in charge of a single product.
Public Domain Nike Inc. An intensive strategy shows how a company grows. Founded inNike Inc.
To keep its position and competitive advantage, Nike must ensure that its generic strategy and intensive growth strategies are always suited to current business conditions.
In this generic strategy, the company minimizes production costs to maximize profitability or reduce selling prices.
In the late s, Nike reduced costs and the selling prices of its athletic shoes and other products. This generic competitive strategy helped the company regain its competitiveness, especially against Adidas.
For example, the company integrates cutting-edge designs for its shoes. This intensive strategy involves the introduction of new products to grow sales revenues.
New technologies enhance the products and set them apart from the competition. In product development, these products remain attractive despite changing consumer preferences.
In this strategy, the company grows by increasing sales revenues in existing markets. For example, Nike increases its stores and retailers in the United States to sell more athletic shoes to American consumers.
However, market penetration is just a secondary intensive growth strategy because the company already has significant presence in the global market. The cost leadership generic competitive strategy empowers Nike to penetrate markets based on product affordability.
For example, Nike enters new markets in Africa and the Middle East to increase its shoe sales revenues. Alongside product development, the company applies the market development intensive growth strategy by investing in new technologies to penetrate new market segments, such as segments composed of bodybuilders.
The generic competitive strategy of differentiation helps the company enter new markets, based on product attractiveness. This strategy involves developing new businesses to achieve growth. Nike implemented this intensive strategy in its early years, such as when it introduced apparel and sports equipment to its product mix.
Initially, the Nike brand was on athletic shoes only. Handbook of Services Marketing and Management, Configurations of governance structure, generic strategy, and firm size.
The generic strategy trap. New evidence in the generic strategy and business performance debate: Copyright by Panmore Institute - All rights reserved. Educators, Researchers, and Students:A pair of Nike Blazers shoes, Italian version.
Nike Inc.’s generic strategy (Porter’s model) effectively supports global competitive advantage, while its intensive strategies support continued business growth. The management process through which goods and services move from concept to the schwenkreis.com includes the coordination of four elements called the 4 P's of marketing: (1) identification, selection and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer's place, and (4) development and implementation of a promotional strategy.
The World Bank • Digital Equipment Corp. • Hewlett-Packard • City of Los Angeles • Bank of America • Pacific Mutual Life Insurance • American Express • Transamerica Occidental Life Insurance • Pitney Bowes • Citicorp Real Estate Corp.
• Anheuser-Busch. Director of Content at 4Ps Marketing part of Artefact, Head of Content at 4Ps Marketing part of Artefact, Content Manager at 4Ps Marketing, Education University of . Marketing Mix of Bank of America analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Bank of America marketing strategy.
The article elaborates the pricing, advertising & . Jul 05, · In an industry where product delays are the norm, Embraer has introduced 10 all-new aircraft over the past 15 years, largely on-budget and on-time, Ron Epstein, an analyst at Bank of America .