How to write a media advisory for a press conference

As part of your publicity program, you will develop a media kit and distribution schedule of media advisories and press releases, sometimes called media releases.

How to write a media advisory for a press conference

Email Last Updated Nov 10, 5: If well written, a press release can result in multiple published articles about your firm and its products. And that can mean new prospects contacting you asking you to sell to them. Talk about low-hanging fruit!

how to write a media advisory for a press conference

What's more, press releases are cost effective. If the release results in an article that for instance appears to recommend your firm or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement.

However, most press releases never accomplish that. Most press releases are just spray and pray. Nobody reads them, least of all the reporters and editors for whom they're intended.

how to write a media advisory for a press conference

Worst case, a badly-written press release simply makes your firm look clueless and stupid. For example, a while back I received a press release containing the following sentence: And, let's face it, a 6. As a reporter, my immediate response to that press release was that it's not important because it expended an entire sentence saying absolutely nothing.

And I assumed probably rightly that the company's marketing team was a bunch of idiots. With that in mind, here are five rules to make sure that your press release actually drives prospects to contact you: Use the press release as a sales tool. Have a newsworthy story.

So it's got to have appeal to the entire readership of the publication. Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing.

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Therefore, it's up to you to make sure that your press release looks and feels like a real article. Provide some good quotes. Have him say something memorable and personal, if possible. Contact your top outlets personally. In addition to sending a press release, personally contact the reporters that you really want to cover the story.

Send them something personal. You might even want to rewrite the press release to fit their beat. If all that sounds too difficult, you may want to spend the extra money to get a reporter to write the press release.MEDIA ADVISORY ALARMFORCE ANNOUNCES Q2 FINANCIAL RESULTS CONFERENCE CALL _____ Toronto, Ontario, June 8, – AlarmForce Industries (“AlarmForce”) (TSX:AF) will release its second quarter results for on Wednesday, June 14th, after market.

Sample Media Advisory or Invitation to Press Conference For Immediate Release {Insert Name & Contact Info.} POLICE AGENCIES KICK OFF UNDERAGE DRINKING.

Media Advisory 4 June Ministers from Least Developed Countries in Africa to meet at the World Expo in Milan WHO Ministers of Foreign Affairs and senior officials. > Advisories, Press Releases and Media Packets To assist both journalists and our volunteers, we offer press releases and opeds from our executive director, Mark Reynolds.

We also offer editorial packets that provide timely commentary on climate-related issues and include links to useful resources.

Media Advisory: Speaker to Hold Press Conference before Budget Vote Madison Speaker Robin Vos (R – Rochester) and his Assembly Republican colleagues will hold a press conference before the Assembly vote on the state budget. A media advisory alerts the media, in a concise manner, to upcoming events (like a press conference).

Think of it like an invitation that answers only the important questions: Who, .

NEA - Sample Media Advisory